An online platform covering menswear, skincare and lifestyle, including watches, food and travel, shaped by selection and a clear point of view, with a foundation in Copenhagen. Built on experience across editorial, styling and brand work, The Editors focuses on what holds value, rather than what simply trends.

Cartier

quick history; In 1903, Cartier redefined timepieces by creating what many consider the first wristwatch. Louis-Francois Cartier’s friend, pilot Alberto Santos-Dumont, had complained about the difficulty of reading time while flying. In response, Cartier designed a small, practical wristwatch suited for pilots. Named the Santos de Cartier, this wristwatch featured a distinctive square face, a difference from the traditional round pocket watch, making it both comfortable and functional for flying. Though it sparked debate on being the ‘first’, it’s widely seen as the first pilot watch, available to the public in 1911.

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