Despite being forever associated with a fifties sense of New York chic, Tiffany & Co have recently made a big effort to appeal to a younger, hipper crowd. The jeweller has engaged in a number of brand collaborations since its 2021 acquisition by LVMH, teaming up with brands such as Supreme, Fendi and Patek Philippe and hiring Beyonce and Jay Z to appear in their campaigns alongside some of Basquiat’s artwork.
Now they are teaming up with Nike in one of the most uptown/downtown collabs ever. It’s a smart move for these two brands to merge, as interest in the jewellery industry is increasing over the last couple of years.
This spring sees the launch of a pair of Tiffany & Co x Nike Air Force 1 Low sneakers in black/deep grey suede with a signature blue swoosh in pebbled leather.
They are actually still pretty chic though maybe too contrasty in colour for our taste but in their matching blue box, are bound to be appearing on eBay for double the original €400 price after the limited edition sells out. Not quite a diamond ring but a good investment for sure.
