Meet The Team

An englishman transplanted to Copenhagen, I have a patchwork career that ranges from a two decade spell in the design department of Paul Smith in England via designer for a handful of Scandi brands to being a stylist and fashion editor, most recently at Dossier magazine. I also write copy for many design-based companies and contribute to magazines such as Monocle and Dansk with features and interviews. Is there a common red-thread in all of this? A love of menswear, a passion for discovering new things and a deep-rooted fascination for the world around us and how it shapes our lives. Did I mention I was trained as a psychologist too? Maybe that explains it all… I have very eclectic taste and am a big believer in embracing high life and low life in equal measures and I tend to look at the world with one raised eyebrow but you can trust that my viewpoint is based on (many) years of experience and enjoyment.

Reigning from Sweden and living in Copenhagen, I am a creative director and father of three who got into the creative industry by accident. I originally intended to become a composer and arranger, but one day ended up being responsible for creating the artwork and flyers for the not-so acclaimed bands I played with. This catapulted me into the world of graphic design first and foremost, which evolved into digital design then into brand identity, strategy and art direction. All along I’ve had a soft spot for fashion, photography and lifestyle (which my bank advisor can assure you of), which has also led me to work with a wide roster of fashion and lifestyle brands. I’m very opinionated, outspoken and passionate about a lot of things – also outside and beyond the realm of fashion. Movie buff? Check. Music aficionado? Oh yes. Driven by my own curiosity to explore new sides of everything and myself, I hope to contribute with a nuanced and well-articulated view upon the highs and lows of what makes up this thing called life. And brutally honest, I might add.

I might have my roots in Prague but I am now a Copenhagen-based menswear enthusiast, content creator, consultant, and agent, working in the lifestyle and fashion industry. What all started out as being a graffiti artist and traveling around Europe, meeting people, painting, and capturing all those moments, surprisingly tilted me later into fashion. My knowledge and the network I've built during more than a decade in this industry led me to work not only with publishers, agencies, and brands but also with individuals - talents. When a potential client has a similar way of thinking, that's a go for me. Naturally, my personal style has changed over all those years and it's a dad style on point these days ... but with an edge. You will never see me without perfect hair and not talking about watches. I listen to more music than I should and just enjoy life in general.