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Will we soon be asking our bartender for a Bradtini?

Seems that Brad Pitt is quite the renaissance man these days. Apart from his stellar movie career, he’s been making waves with his sculptures, branching out into architectural projects and has his own organic skincare line. Now the news arrives that he is launching his own brand of gin.

Admittedly this isn’t his first foray into the adult beverage world: his Chateau Miraval rosé was highly regarded and considered to be one of the causes of the meteoric rise in popularity of blush wines in the past years. Called The Gardener, this is a dry London-style gin with hints of juniper, liquorice, coriander, angelica and citrus notes of grapefruit, orange and lemon. It sounds rather ‘busy’ but we trust Brad to get it right (you know we are big fans of him at The Editors… read the article here) and look forward to trying it as a martini or with a splash of tonic.

The launch party, needless to say, is during the Cannes Film Festival next week and we presume our invites are in the post right, Brad?

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